In this episode, we discuss the tension between building for customers and building things that matter for a business. We explore why product managers often prioritize customer needs over business goals and the importance of understanding the customer. We also delve into the concept of minimal viable products (MVPs) and the need to focus on solving real customer problems rather than building shiny, pretty products. Our conversation highlights the importance of aligning customer needs with business goals and finding the overlap between the two.
Takeaways
Balancing Priorities: Product managers often prioritize customer needs over business goals, but it's important to find a balance between the two.
Understanding Customers: Understanding the customer is crucial for building products that solve real problems and generate revenue.
Focus on MVPs: Minimal viable products (MVPs) should focus on testing a thesis and learning from customer feedback, rather than being maximal or trying to delight customers.
Clear Path Forward: Product managers should have a clear path forward for their products, considering both deep and wide expansion and economic viability.
Aligning Needs and Goals: Aligning customer needs with business goals and finding the overlap between the two is essential for building successful products.
Questions for Product Managers
How do you balance customer needs with your business goals in your current projects?
What strategies do you use to deeply understand your customers' real problems?
How do you identify and act on the overlap between customer needs and business goals?
As always, leave us your thoughts here or go to the Ask Us page of our website to give us show ideas or ask questions you might have for us.
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