In this episode, we sit down with Pete Peterson, a seasoned product design leader with a wealth of experience in building design teams and user research practices. We dive deep into the intricacies of product management in large organizations, uncovering how harmonizing design standards can foster a unified user experience. Pete also shares his wisdom on balancing B2B and B2C products, the power of advocating for user research, and why empowering teams to step beyond their core responsibilities leads to greater success. This episode is a must-listen for anyone looking to understand the value of user research and the challenges of driving product harmony in complex environments.
Key Takeaways
Influence is everything: Advocating for design and research is crucial in large organizations where multiple teams and stakeholders are involved.
B2B needs love too: B2B products often don't get the same attention as B2C, but they benefit greatly from thoughtful user research and design standards.
Challenge assumptions: Recognizing and eliminating biases, like confirmation bias, is critical for making better product decisions and truly understanding customer needs.
Empower your team: Product leaders who encourage their teams to explore beyond their roles see stronger collaboration and more impactful results.
Questions for Product Managers
How do you advocate for user research in your organization, especially when resources are limited or stakeholders are skeptical?
What strategies do you use to ensure B2B products receive the same level of attention and care as B2C offerings?
Have you encountered biases, such as confirmation bias, in your product decision-making process? How did you work to eliminate or reduce them?
In what ways do you empower your teams to explore beyond their core roles, and how has that impacted collaboration or product outcomes?
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